If you are like most new marketers, you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well, I am here to tell you three good reasons to look forward to getting unsubscribes.

The only way that I have ever seen to not get an unsubscribe is never to send an email if you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.

To unsubscribe, they had to open the email at least and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using misleading headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing, and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.

Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your writing style, you will never build a relationship with them. If you can’t build a relationship with them, they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who like your style and are more likely to respond favourably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are making your list stronger and more profitable for you in the longer run.

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